The investment process begins with an effort to thoroughly understand the portfolio objectives and the
investment return required to meet those objectives. An assessment of the client’s comfort with risk is
combined with the assessment of the financial needs to establish a risk profile for the portfolio.
When evaluating individual securities, the Investment Committee will consider factors such as consistency
of financial results, valuation, and risk factors to the core business. Preference is given to securities that
generate interest and dividend income as these cash flows help reduce the volatility of returns. Using this
information, your portfolio manager will then build the portfolio to meet the specified objectives.
Managing volatility involves discipline. This means managing sector exposure, position sizes and
assessing correlations. No one knows what tomorrow’s financial markets may bring, making
diversification and a constant focus on risk management critical to long-term success.
When bonds are being purchased for the portfolio, each position is evaluated based on the following
1) Consistency and quality of corporate cash flow generation
2) The strength of the company’s balance sheet
3) Overall Yield-to-Maturity (Note: yield-to-maturity assesses the total return for the bond,
considering both its annual interest payment plus the difference in the market price and its
4) Diversification value relative to other holdings. The goal is to limit exposure to any one company
and to diversify across industries.
5) Time to maturity. For the bonds purchased outside of those bought to meet the specific liquidity
requirements, we consider various factors in choosing the length to maturity. These include the
term that provides the most reward for taking on term risk.
6) We would also include bonds with special structures that may offer an improved risk/return tradeoff.
When evaluating equities, we utilize a clear set of criteria. These include:
1) The consistency of revenue growth
2) The consistency of earnings growth
3) The dividend and the consistency of dividend growth
4) The quality of the balance sheet and the ability of the company to withstand market or industry
problems and to take advantage of weaker competitors during such periods
5) The quality of management and its track-record of execution
6) The company’s valuation level relative to its own historic valuation range as well as in comparison
to that of peers
7) A wide range of risks are reviewed and identified, including items beyond normal economic and
competitive risks such as regulatory risk, environmental risk, and macroeconomic sensitivities.
Logan Wealth Management is an independent investment management firm, focused on providing a high quality, goals-oriented investment approach to our clients. We are driven to help our clients meet their
financial objectives and to do so taking the least amount of risk possible.
Each client receives an individual portfolio, tailored to meet their unique objectives. We blend this
customization with a high level of customer service.
The independence of the firm ensures an objective analysis of investment opportunities. We only serve
one master – our clients, and our focus is on providing strong risk-adjusted returns, that help each client
meet their unique financial and life objectives.
As an authorized Portfolio Manager, we have a fiduciary responsibility towards our clients. This means
we are not only morally obligated to put our client’s best interests first, but also legally bound. Only
licensed portfolio managers have this responsibility.
For more information contact
Associate Portfolio Manager
Logan Wealth Management
10 Alcorn Avenue, Suite 303
Toronto, ON M4V 3A9